Business & Investing Consultants
Who we serve
We partner with a range of clients across the real estate and technology landscape. From institutional investors and family offices to high-growth startups and established operators, we bring tailored support to those navigating complex challenges in commercial real estate and go-to-market strategy.
Commercial Real Estate
We support investors and operators across the CRE ecosystem with strategic insight and hands-on execution.
Clients include:
• Institutional Real Estate Investors
• Family Offices
• Private Equity Sponsors
• Real Estate Operators & Developers
Focus Areas:
• National Purview
• Asset Class Agnostic
(Multifamily, Industrial, Office, Retail etc.)
• Transactional and Portfolio-Level Strategy
• Transitioning and optimizing client tech stacks for
underwriting, asset management, and reporting
At Marwest, we support clients across a wide range of strategies and asset classes. That said, we’re particularly drawn to high-yielding opportunities that allow investors to benefit from the stability and diversification of commercial real estate. We focus on assets that are often overlooked by larger institutional players; where risk-adjusted returns are strongest and local execution can unlock meaningful upside. These opportunities allow us to leverage our expertise in repositioning, active management, and working closely with local operators to drive long-term value. Our approach is grounded in the strategic use of data and technology, from underwriting through asset management, allowing us to identify inefficiencies, uncover hidden value, and support smarter decision-making throughout the investment lifecycle.
Our investing thesis:
Property Technology
We work with startups and established platforms across the real estate tech space, helping them refine strategy, sharpen execution, and scale effectively.
Clients include:
• Venture-Backed Startups
• Real Estate Technology Platforms
• Founders & GTM Teams
• Product and Revenue Leaders
Focus Areas:
• Pricing Strategy & Monetization
• Go-To-Market Planning
• Revenue Operations Design
• M&A Advisory
At Marwest, we specialize in bridging real estate expertise with startup execution. Whether you’re launching a new product, expanding into new markets, or preparing for an acquisition, we help proptech teams build with clarity and credibility. Our work is grounded in market insight, practical positioning, and growth strategy that speaks to both customers and investors.
Our approach:
Asset-Level Underwriting
We provide detailed financial modeling and scenario analysis to support acquisition decisions, helping clients evaluate true risk-adjusted returns and downside protection.
Portfolio Strategy & Optimization
We assess asset mix, geographic exposure, and capital allocation to help clients align portfolios with growth goals, income targets, and risk tolerance.
Debt Advisory & Transaction Oversight
We support clients in sourcing and securing debt, coordinating due diligence, and managing the full closing process. From lender outreach to navigating third-party reports, we ensure each deal moves smoothly and strategically from term sheet to close.
Tech Stack Evaluation & Transition
We help real estate investors and operators modernize their technology tools—from underwriting platforms to asset management systems—improving data visibility, reporting, and execution across the portfolio.
Services - Commercial Real Estate
Pricing & Monetization Strategy
We help companies develop and refine pricing models that align with customer value, drive revenue growth, and scale with the business.
Go-To-Market Planning
From early-stage market entry to enterprise expansion, we build actionable GTM plans tied to sales process, messaging, and product positioning.
Services - Proptech
Revenue Strategy & Gap Analysis
We evaluate the full revenue engine, from pricing and packaging to sales funnel and conversion, to uncover friction points, missed opportunities, and where teams are leaving revenue on the table.
M&A & Strategic Advisory
We support proptech companies navigating buy-side or sell-side transactions, helping evaluate fit, conduct market comps, and articulate strategic value to investors or acquirers.
